I help businesses decide where AI actually matters, where it doesn’t, and how to use it with clarity and confidence.

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My story

My background is in product marketing and go-to-market strategy across AI, SaaS, and modern work solutions. I have spent years translating complex technology into clear positioning, practical workflows, and guidance that real teams can actually use.

At Microsoft, I led the first end-to-end SMB go-to-market strategy for Microsoft 365 Copilot. My work shaped global messaging, demos, enablement assets, and customer education used across markets, contributing to stronger adoption and a measurable increase in paid conversion among small business users.

Over time, I saw a consistent gap. Businesses were excited about AI, but overwhelmed by tools, pressure, and unclear guidance. Adoption was moving faster than understanding. I started Rethink to Rise AI to help businesses slow that process down, filter the noise, and build AI strategies that are intentional, sustainable, and grounded in how people really work.

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Driven by passion + clarity

I care about reducing cognitive overload, protecting creative and strategic energy, and helping people make confident decisions without feeling rushed or behind. I believe AI should support good work, not complicate it, and that progress should feel steady, not exhausting.

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“The prompt library Bri built completely changed how I use AI day to day. It finally sounds like me. My emails, follow-ups, and client communication feel cleaner, more professional, and faster to produce. What I appreciated most was how thoughtful and customized everything was. This wasn’t just prompts. It was a system that actually fits how I work.”

—Prompt Library Client