I spent years at Microsoft helping thousands of small businesses figure out AI. Now I do it one business at a time.
My story
I spent years at Microsoft leading go-to-market strategy for Microsoft 365 Copilot across the SMB market. I shaped the messaging, the demos, the enablement assets, and the customer education that went out to small businesses across global markets. I watched adoption numbers move. I watched businesses get excited.
And I watched a lot of them get overwhelmed and do nothing.
The problem wasn't the technology. It was that nobody was meeting small business owners where they actually were: running everything themselves, short on time, skeptical of anything that sounded too good, and genuinely unsure where to start.
When I left Microsoft, I knew what I wanted to build. Not another consulting firm that hands you a strategy deck and disappears. Something closer to what I kept wishing existed for the founders I was trying to reach: a real conversation about your actual business, honest guidance about what AI can and can't do, and systems that work when we're done building them together.
That's Rethink to Rise.
What I Actually Believe
The gap I kept seeing wasn't a lack of tools. It was a lack of structure, clarity, and the right starting point.
Most of the founders who find their way to Rethink to Rise have already tried something with AI. A tool here, a shortcut there. It helped a little but nothing stuck, and they weren't sure if that was a them problem or an AI problem.
It's neither. It's a sequence problem.
AI works when you know what problem you're solving and have the process to support it. My job is to help you find that sequence: what to automate, what to protect, and what to leave alone entirely.
Progress should feel steady. Not exhausting. Not like you're always behind. That's what we're building toward here.
What clients say about working together:
“The prompt library Bri built completely changed how I use AI day to day. It finally sounds like me. My emails, follow-ups, and client communication feel cleaner, more professional, and faster to produce. What I appreciated most was how thoughtful and customized everything was. This wasn’t just prompts. It was a system that actually fits how I work.”
—Prompt Library Client
Ready to find your starting point?
The AI Opportunity Snapshot takes five minutes and tells you exactly where your business stands. It's free, no call required, and most people who take it say it names something they already felt but couldn't articulate.