I help businesses decide where AI actually matters, where it doesn’t, and how to use it with clarity and confidence.
My story
My background is in product marketing and go-to-market strategy across AI, SaaS, and modern work solutions. I have spent years translating complex technology into clear positioning, practical workflows, and guidance that real teams can actually use.
At Microsoft, I led the first end-to-end SMB go-to-market strategy for Microsoft 365 Copilot. My work shaped global messaging, demos, enablement assets, and customer education used across markets, contributing to stronger adoption and a measurable increase in paid conversion among small business users.
Over time, I saw a consistent gap. Businesses were excited about AI, but overwhelmed by tools, pressure, and unclear guidance. Adoption was moving faster than understanding. I started Rethink to Rise AI to help businesses slow that process down, filter the noise, and build AI strategies that are intentional, sustainable, and grounded in how people really work.
Driven by passion + clarity
I care about reducing cognitive overload, protecting creative and strategic energy, and helping people make confident decisions without feeling rushed or behind. I believe AI should support good work, not complicate it, and that progress should feel steady, not exhausting.
“The prompt library Bri built completely changed how I use AI day to day. It finally sounds like me. My emails, follow-ups, and client communication feel cleaner, more professional, and faster to produce. What I appreciated most was how thoughtful and customized everything was. This wasn’t just prompts. It was a system that actually fits how I work.”
—Prompt Library Client