I help small business owners figure out where AI fits in their work, where it doesn’t, and how to use it with clarity and confidence.

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My story

I come from product marketing and go-to-market strategy, spent across AI, SaaS, and modern work — which is a long way of saying: I've spent years figuring out how to make complex technology make sense for real people.

At Microsoft, I led the first end-to-end SMB go-to-market strategy for Microsoft 365 Copilot. That meant building the messaging, demos, enablement assets, and customer education that helped small businesses understand what Copilot could actually do for them — and why it was worth trying. The work contributed to stronger adoption and a measurable increase in paid conversion among SMB users globally.

That experience taught me something I keep coming back to: the gap isn't access to AI tools. It's the clarity to know which ones matter, why, and how to start.

I kept seeing businesses that were excited about AI but overwhelmed by the noise — the pressure to adopt everything, the unclear advice, the tools that didn't quite fit. I started Rethink to Rise AI to slow that process down. To help businesses filter out what doesn't apply to them and build AI strategies that are actually sustainable.

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What I Believe

AI should reduce the cognitive load of running a business.

I care about protecting the time and energy that let you do your best work. That means being honest when something isn't worth your time, building things you'll actually use, and making sure your voice and values stay intact through all of it.

Progress with AI should feel steady. Not exhausting.

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“The prompt library Bri built completely changed how I use AI day to day. It finally sounds like me. My emails, follow-ups, and client communication feel cleaner, more professional, and faster to produce. What I appreciated most was how thoughtful and customized everything was. This wasn’t just prompts. It was a system that actually fits how I work.”

—Prompt Library Client